CSUDH Starbucks Marketing Perspective of The Unicorn Frappuccino DiscussionSchool
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Category: Sample Questions
Description
CSUDH Starbucks Marketing Perspective of The Unicorn Frappuccino DiscussionSchool
California State University – Dominguez Hills
Question Description
I’m stuck on a Marketing question and need an explanation.
900 word limit answering the discussion questions
Discussion Questions:
– Did Starbucks implement the Unicorn Frappuccino correctly? Explain your answer.
– Were the negative outcomes worth the launching of the Unicorn Frappuccino? Explain your answer.
– How could Starbucks have mitigated employee backlash?
I’ve attached the case study and links to the information
https://twitter.com/Starbucks/status/8546945617082…
https://www.glamour.com/story/starbucks-release-un…
https://www.cosmopolitan.com/food-cocktails/a92718…

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